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Smart Salesforce Solutions for the Fast-Moving FMCG World
At Cloud Science Labs, we understand the fast-paced and complex demands of the FMCG sector. Our tailored Salesforce solutions are built to help brands streamline operations, unify customer insights, optimize trade promotions, and deliver personalized experiences across every channel.
Key Challenges FMCG Brands Face in 2025
Nonprofits in 2025 are facing tough times. They’re dealing with uncertain funding, not enough staff, and growing risks like cyber attacks.
Disconnected Customer
Info
Customer data is fragmented across field reps, sales teams, distributors, and retailers. This makes it impossible to get a unified view of your buyers.
Inventory and Stock
Issues
Stockouts and overstocking remain ongoing challenges due to inaccurate forecasting and disconnected supply chain systems.
Trade Promotions
Mess
Brands pour massive budgets into trade promotions but struggle to track ROI, effectiveness, and proper usage across geographies.
Slow Go-To-Market
(GTM) Strategy
Bringing new products to market quickly and tracking their performance across regions can be slow.
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Low Personalization
(Especially in D2C)
Most FMCG brands lack the tools to deliver personalized marketing, product recommendations, or offers—especially in direct-to-consumer (D2C) channels.
Our FMCG-Focused Salesforce Modules
At CSL, we configure Salesforce Consumer Goods Cloud (CGC) and CRM solutions to power faster, smarter operations across your FMCG value chain.
360° Customer Insights
Unify customer, distributor, and retailer data into one intelligent view—enabling sales, marketing, and trade teams to act fast and smart.
Sales and Distributor Automation
Digitize and streamline order capture, route planning, and inventory updates to accelerate your sales-to-shelf journey.
Trade Promotion Management
Plan, execute, and track promotions with real-time dashboards. Allocate budgets efficiently, prevent misuse, and measure the true impact on sales.
Inventory Visibility
Connect demand forecasts with inventory systems to avoid stockouts and reduce waste.
​Retail Execution Excellence
Equip field reps with mobile tools to visit stores, capture inventory data, validate compliance, and boost on-shelf availability.
Product Launch Performance Tracking
Monitor new product uptake in real-time with visual dashboards segmented by region, retailer, and campaign.
AI-Powered Personalization
Deliver dynamic, personalized content and offers based on customer behavior, geography, and past purchases—especially in D2C channels.
B2B & D2C Commerce Enablement
Integrate Salesforce Commerce Cloud for a seamless online ordering experience for both distributors and end consumers.
Our Expertise in Salesforce Consumer Goods Cloud
At Cloud Science Labs, we specialize in implementing Salesforce Consumer Goods Cloud and tailoring it to the unique needs of FMCG workflows.
End-to-End Trade Optimization: From promotion planning to store-level execution, we help you build smarter campaigns with measurable outcomes.
Real-Time Route-to-Market Visibility: Get actionable insights from field data to improve retail performance and grow market share.
Personalized D2C Journeys: We set up AI-powered journeys to personalize communication, boost conversions, and build lasting customer loyalty.
Forecasting & Inventory Sync: We bridge the gap between sales and supply chain to ensure better forecast accuracy and fulfillment.
Supporting Every Segment of FMCG
We help FMCG brands of all types build smarter operations and stronger customer connections:
Proven Results with Cloud Science Labs
Our clients in the FMCG industry have seen measurable success with Salesforce CGC implementation:
Boost in Trade Promotion
ROI
Real-time tracking and automated performance insights have drastically improved the effectiveness of trade campaigns.
Improvement in Sales Productivity
Client’s field reps equipped with mobile Salesforce tools are making more impactful visits in less time.
Faster Product Launch Analysis
What once took weeks now takes hours—our client brands quickly assess product uptake and adjust strategies on the fly.
More Personalized Campaigns
Client’s D2C marketing got dynamic, leading to increased loyalty and higher cart values.
Why Partner with Cloud Science Labs?
At Cloud Science Labs, we bring unmatched experience in the FMCG sector and Salesforce ecosystem to help you move faster and smarter.
Access Smarter Selling and Seamless Growth!
Partner with Cloud Science Labs to harness Salesforce Consumer Goods Cloud for greater efficiency, smarter selling, and personalized customer experiences.​
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Schedule your strategy session today!
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