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Cleaning Up Salesforce Data for Smarter, Faster Decisions of Waste Management
CSL helped Australia’s leading waste management company eliminate duplicate records, refresh outdated data & build a structured Salesforce system.
About the Client
The client is Australia’s leading waste management, recycling, and industrial services company. With a commitment to sustainability and innovation, they serve a wide range of industries by providing tailored waste solutions.
Industry:
Waste Management
Project:
Bulk Data Update & Cleansing in Salesforce
A leading waste management company achieved a clean, duplicate-free, and reliable Salesforce system, enabling accurate insights, efficient operations, and enhanced customer management, powered by CSL.
The Challenge
To continue delivering high-quality services, the client required a robust Salesforce setup that could provide accurate, real-time business data. The client faced major hurdles due to unorganized and outdated Salesforce data:
Large volumes of duplicate records cluttered the system.
Outdated and irrelevant information made customer interactions ineffective.
Difficulty maintaining data accuracy at scale slowed down business operations and reporting.
This made reporting difficult, created inefficiencies, and limited their ability to make confident business decisions.
The Solution
Cloud Science Labs configured Salesforce and implemented a comprehensive data cleansing process tailored to clients' needs. The key steps included were:
Bulk Data Updates: Refreshed outdated records and corrected inconsistencies across the system.
Duplicate Record Management: Merged and removed redundant entries to ensure uniqueness.
Structured Data Approach: Established rules and processes to maintain data integrity moving forward.
The Result
Cloud Science Labs stepped in to bring order and structure. The implementation created a reliable and efficient Salesforce environment:
A clean, duplicate-free Salesforce system: We updated the dataset with accurate customer and business records.
Updated records in bulk: Unique records with duplication eliminated across the system.
Real-time, reliable data: available for reporting, customer engagement, and decision-making.
A solid foundation for better customer engagement and faster decisions.
The Project Benefits
Improved Efficiency: Teams save time with ready-to-use, reliable data.
Reliable Insights: Business leaders make decisions with confidence.
Better Customer Management: Updated records lead to more effective client interactions.
Conclusion
By cleansing and restructuring Salesforce, Cloud Science Labs helped the client turn its CRM into a single source of truth. Today, their teams work faster, smarter, and with complete confidence in their data.
Is your business struggling with duplicate or outdated Salesforce data?Let CSL help you update your CRM into a clean, reliable, and growth-ready system.