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Salesforce Solution for the Marketing & Publication Industry
CSL helped a travel company design a new marketing strategy and personalize content using Salesforce Marketing Cloud.
About the Client:
The client is a leading UK-based publication company providing all the different
reading materials like e-books, books, journals, articles, etc, to its customers across the globe.
Industry:
Tourism and Travel
Project:
Marketing Cloud
Cloud Science Labs assisted the Global Marketing Publication with increasing productivity and marketing returns.
The Challenge
Our client was facing several issues with email marketing and was looking for flexibility in marketing communications and developing a personalized email for their customer journey. They wanted to:
Use email communication to provide timely and meaningful information.
To give its users the flexibility and option to choose how they receive alerts and news: via email, in-app messages, or SMS.
To develop personalized email touchpoints that span the customer journey.
Also, to develop and implement customized campaigns for its customers.
The Solution
Considering our client’s requirements, we created a new marketing strategy for them, prioritizing email and mobility. We delivered:
Various customized emails that led to high-value interactions and engagements with their customers. These campaigns were both promotional and value-driven.
Configured a mechanism for each user to choose how they were contacted by the client.
Integrated digital channels for better customer Service like Zencloud- This integrated all the digital channels for the client, including email, Facebook, and Twitter. This helped collect customer feedback, reviews, comments, and opinions under a single, unified view and be able to respond to them on respective channels from within that unified portal.
Additionally, the marketing cloud team worked together with the client team and helped them create personalized, relevant content based on the bookings of the users.
Technology Requirement
The following were the technical requirements for the project:
Salesforce Marketing Cloud
HTML
SQL Query
Amp Script
Solution Components
Customize the Marketing cloud platform as and when required to meet the client requirements.
Custom development to meet the requirements.
Email blasts and targeted emails using the Marketing cloud.
Requirement analysis and synthesis along with the client team.
The Result
With a successful solution implementation by the CSL team, the client received:
Personalized Communication: Personalized emails, customer journeys and web forms customized to individual customer needs.
Data Management and Localization: Automating content into different languages based on geographic location.
Localized Content Display: Using AMPscript, the content is displayed in the local language.
Integrated Communication Journeys: Customers get informed about new in-stock books, journals, and articles with emails along with SMS notifications.
Comprehensive Data Tracking: The application of contact ID/ Lead ID helped to track customer behavior, and preference data and push it back to Sales Cloud for detailed tracking.
The Project Benefits
Our client received remarkable benefits from our marketing cloud services.
Personalized Communication: We customize emails to there each user's preferences, which will deliver relevant and timely information, adding to the user experience.
Flexibility in Communication: Our client’s users can now choose how they want to receive updates, whether via email, text SMS, or in-app messages for user convenience and satisfaction.
Enhanced customer Engagement: Our designed customized campaigns bring in potential interactions, and boost engagement.
Efficient Content Creation: We collaborate with the client to create personalized content based on user bookings, and increasing conversion rates.
Cloud Science Labs successfully addresses client’s challenges with our Salesforce cloud marketing services. We are dedicated to providing cutting-edge solutions to your business problems.
Conclusion:
Cloud Science Labs project implementation for the client significantly increased their ROI on marketing efforts. By leveraging the Salesforce Marketing Cloud platform, CSL enhanced its business productivity, personalized customer engagement, and streamlined operations, driving better results in less time.
Ready to upgrade your marketing strategy for business? Contact Cloud Science Labs to harness the power of Salesforce Marketing Cloud and boost your business ROI.