Salesforce Data Cloud (CDP)

• Assist in configuring and managing unified customer profiles using Salesforce Data Cloud.

• Support data ingestion, mapping, and harmonization across multiple data sources.

• Configure Data Model Objects (DMOs) and identity resolution rules.

• Build and manage audience segments for targeted marketing activation.

• Activate audiences into SFMC journeys and external advertising platforms.

Journey Builder & Campaign Management

• Design, build, test, and deploy multi-step customer journeys.

• Configure journey entry sources, decision splits, wait activities, engagement splits, and goals.

• Integrate journeys with CRM data, Data Cloud audiences, APIs, and event triggers.

• Execute A/B testing and journey optimization initiatives.

• Monitor journey performance and provide actionable insights.

Automation Studio

• Create and manage automated workflows for imports, segmentation, and triggered sends.

• Develop SQL Query Activities, Filter Activities, Data Extracts, and File Transfers.

• Monitor automation schedules and troubleshoot execution issues.

• Maintain data hygiene and operational efficiency across campaigns.

Email Studio & Content Builder

• Develop and execute personalized email campaigns.

• Build responsive email templates using drag-and-drop tools and HTML/CSS.

• Implement dynamic personalization using AMPscript and SSJS.

• Manage Data Extensions, subscriber lists, suppression lists, and preference centers.

• Ensure compliance with email deliverability standards and regulations (SPF, DKIM, DMARC, CAN-SPAM, GDPR, CASL).

Einstein AI Features

• Configure Einstein Send Time Optimization (STO).

• Implement Einstein Engagement Scoring and Content Tagging.

• Support subject-line optimization using Einstein Copy Insights.

• Assist with personalized recommendation implementations.

Cloud Pages & Web Personalization

• Build landing pages, microsites, and preference centers using Cloud Pages.

• Develop Smart Capture forms and subscription management workflows.

• Apply AMPscript and SSJS for personalized web experiences.

Mobile Studio

• Create and execute SMS, MMS, and push notification campaigns.

• Configure opt-in/opt-out workflows and keyword management.

• Integrate mobile channels into cross-channel customer journeys.

Social Studio & Advertising Studio

• Support social publishing, engagement monitoring, and social listening activities.

• Sync SFMC audiences with advertising platforms such as Facebook, Instagram, Google, and LinkedIn.

• Assist in paid media audience activation and campaign reporting.

Analytics & Reporting

• Build reports and dashboards using Analytics Builder and Intelligence Reports (Datorama).

• Monitor campaign KPIs including open rates, CTR, CTOR, bounce rates, unsubscribe rates, and conversions.

• Present campaign performance insights to internal teams and stakeholders.

• Collaborate with analytics and engineering teams on cross-platform reporting initiatives.