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How CSL Used Agentforce 360 to Boost Online Conversion 4% for a Major Electronics Retailer

Cloud Science Labs enhanced digital commerce with Agentforce 360, Commerce Cloud, Data 360, and Salesforce Platform for a consumer electronics retailer.

About The Project:

Cloud Science Labs deployed Agentforce 360, Commerce Cloud, Data 360 & Salesforce Platform for a consumer electronics retailer, one of Italy's largest consumer electronics retailers. The outcome client achieved a 4% boost in online conversion rates and a 3% increase in total sales after deploying Agentforce. In-store product expertise is now accessible to every online customer, closing the knowledge gap between physical and digital retail.

Industry:

Retail Electronics

Project:

Agentforce 360 Powered Transformation for Retail

About the Client:

A consumer electronics retailer, one of Italy's largest consumer electronics retailers.

The Challenge

A consumer electronics retailer, one of Italy's largest consumer electronics retailers, was losing online sales to the knowledge gap between its expert in-store associates and its digital shopping experience. Customers browsing online lacked access to the product expertise available in physical stores, leading to lower conversion rates and higher cart abandonment. The company needed to bring its in-store expertise into the digital channel at scale.

The Agentforce Solution


Cloud Science Labs (CSL) designed and delivered the Agentforce solution:

Agentforce 360 powers the client's omni-channel retail experience bringing in-store product expertise online through an AI shopping agent that guides customers through complex electronics purchases. Commerce Cloud provides the digital commerce foundation, while Data 360 unifies customer data across online and in-store touchpoints to enable personalised recommendations and consistent cross-channel experiences.


Technology used: Agentforce 360, Commerce Cloud, Data 360 & Salesforce Platform.

The Result


  • The client achieved a 4% boost in online conversion rates and a 3% increase in total sales after deploying Agentforce.

  • In-store product expertise is now accessible to every online customer, closing the knowledge gap between physical and digital retail.


Quick Answers


  1. Can Agentforce work for a retail business? Yes. CSL deployed Agentforce 360, Commerce Cloud, Data 360 & Salesforce Platform for a consumer electronics retailer, one of Italy's largest consumer electronics retailers.

  2. What results can Agentforce realistically deliver? The client achieved a 4% boost in online conversion rates and a 3% increase in total sales after deploying Agentforce.

  3. Which Salesforce technologies does this solution use? Agentforce 360, Commerce Cloud, Data 360 & Salesforce Platform.

Ready to Do the Same?


If support volume is straining your team or costing you sales, Cloud Science Labs can help you achieve similar results with Agentforce.

Book a free Agentforce assessment digital@cloudsciencelabs.com

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