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How CSL Used Agentforce and Data 360 to Unify 30+ Fan Systems for a Sports & Entertainment Group
Cloud Science Labs boosted revenue operations with Agentforce Marketing, Agentforce Sales, Data 360, and Salesforce Platform for a premier sports franchise.
About The Project:
Cloud Science Labs deployed Agentforce Marketing, Agentforce Sales, Data 360 & Salesforce Platform for a sports and entertainment organization home to the a professional basketball team and a professional women's basketball team , as well as multiple live entertainment properties. The outcome Fan data is now unified across all 30+ previously siloed sources, enabling personalised engagement at scale for the first time. Personalised outreach reaches fans across all A sports and entertainment organization properties from NBA and WNBA games to live concerts and special events driving measurable improvements in fan loyalty, spend, and retention.
Industry:
Sports & Entertainment
Project:
Agentforce Marketing Powered Transformation for Sports & Entertainment
About the Client:
A sports and entertainment organization home to the a professional basketball team and a professional women's basketball team , as well as multiple live entertainment properties.
The Challenge
A sports and entertainment organization home to the a professional basketball team and a professional women's basketball team , as well as multiple live entertainment properties was experiencing explosive fanbase growth, particularly following the a professional women's basketball team's breakout success. Fan data was fragmented across more than 30 separate systems covering ticketing, mobile apps, merchandise, loyalty programmes, and partner integrations making personalised fan outreach nearly impossible at the scale required.
The Agentforce Solution
Cloud Science Labs (CSL) designed and delivered the Agentforce solution:
Data 360 unified fan data from 30+ disparate sources into real-time, unified fan profiles. Agentforce Marketing activates personalised campaigns and fan experiences across all A sports and entertainment organization properties using AI to identify the right message, channel, and timing for each fan based on their behaviour and preferences. Sales teams are equipped with unified fan intelligence to drive season ticket renewals and premium experience sales.
Technology used: Agentforce Marketing, Agentforce Sales, Data 360 & Salesforce Platform.
The Result
Fan data is now unified across all 30+ previously siloed sources, enabling personalised engagement at scale for the first time.
Personalised outreach reaches fans across all A sports and entertainment organization properties from NBA and WNBA games to live concerts and special events driving measurable improvements in fan loyalty, spend, and retention.
Quick Answers
Can Agentforce work for a sports & entertainment business? Yes. CSL deployed Agentforce Marketing, Agentforce Sales, Data 360 & Salesforce Platform for a sports and entertainment organization home to the a professional basketball team and a professional women's basketball team , as well as multiple live entertainment properties.
What results can Agentforce realistically deliver? Fan data is now unified across all 30+ previously siloed sources, enabling personalised engagement at scale for the first time.
Which Salesforce technologies does this solution use? Agentforce Marketing, Agentforce Sales, Data 360 & Salesforce Platform.
Ready to Do the Same?
If this challenge sounds familiar in your business, Cloud Science Labs can help you achieve similar results with Agentforce.
Book a free Agentforce assessment digital@cloudsciencelabs.com