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How CSL Used Agentforce to Lift Subscriber Retention 22% and Grow Sales 209% in Media
Cloud Science Labs deployed Agentforce, Data Cloud, Marketing Cloud & Commerce Cloud for a media and entertainment company, Brazil's largest media and entertainment company.
About The Project:
Cloud Science Labs deployed Agentforce, Data Cloud, Marketing Cloud & Commerce Cloud for a media and entertainment company, Brazil's largest media and entertainment company. The outcome client achieved a 22% improvement in subscriber retention rates within less than 3 months of deployment. Subscription sales increased by 209% as AI-powered acquisition campaigns reached and converted new subscriber audiences at unprecedented scale.
Industry:
Media Entertainment
Project:
Agentforce Powered Transformation for Media
About the Client:
A media and entertainment company, Brazil's largest media and entertainment company.
The Challenge
A media and entertainment company, Brazil's largest media and entertainment company, was facing subscriber retention challenges in an increasingly competitive streaming and pay television market. At-risk subscribers were cancelling without receiving any personalised intervention, while the company lacked the real-time data infrastructure to identify churn signals and respond with relevant offers before customers disengaged. Subscription sales growth was also constrained by the company's ability to reach and convert non-subscriber audiences.
The Agentforce Solution
Cloud Science Labs (CSL) designed and delivered the Agentforce solution:
Agentforce and Data Cloud were deployed to identify subscribers showing churn signals in real time based on viewing behaviour, engagement patterns, and account activity. Personalised retention offers, upgrade recommendations, and cross-sell opportunities are then triggered automatically, reaching at-risk subscribers with relevant messaging before they cancel. Non-subscriber audiences are targeted with AI-powered acquisition campaigns using unified audience data.
Technology used: Agentforce, Data Cloud, Marketing Cloud & Commerce Cloud.
The Result
The client achieved a 22% improvement in subscriber retention rates within less than 3 months of deployment.
Subscription sales increased by 209% as AI-powered acquisition campaigns reached and converted new subscriber audiences at unprecedented scale.
The platform transformed the client's ability to manage subscriber relationships proactively.
Quick Answers
Can Agentforce work for a media business? Yes. CSL deployed Agentforce, Data Cloud, Marketing Cloud & Commerce Cloud for a media and entertainment company, Brazil's largest media and entertainment company.
What results can Agentforce realistically deliver? The client achieved a 22% improvement in subscriber retention rates within less than 3 months of deployment.
Which Salesforce technologies does this solution use? Agentforce, Data Cloud, Marketing Cloud & Commerce Cloud.
Ready to Do the Same?
If this challenge sounds familiar in your business, Cloud Science Labs can help you achieve similar results with Agentforce.
Book a free Agentforce assessment digital@cloudsciencelabs.com