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How CSL Used Agentforce and Data 360 to Launch 100 Patient Campaigns in 4 Months at 60% Conversion
Cloud Science Labs accelerated patient engagement with Data 360, Health Cloud, Marketing Cloud, Agentforce, and Tableau for a leading academic health system.
The Short Version
Cloud Science Labs deployed Data 360, Health Cloud, Marketing Cloud, Agentforce & Tableau for a major academic healthcare system, one of the nation's leading academic health systems. The outcome 100 marketing segments were launched in just 4 months a task that previously would have taken years. Campaign conversion rates reached 60%, dramatically improving the health system's ability to connect patients with specialist care.
Industry:
Healthcare
Project:
Data 360–Powered Transformation for Healthcare
A major academic healthcare system, one of the nation's leading academic health systems.
The Challenge
A major academic healthcare system, one of the nation's leading academic health systems, handles over 2.5 million patient interactions per year. Patient data was fragmented across disconnected clinical systems, making it nearly impossible to deliver personalised outreach at scale. Marketing teams manually built campaigns with limited segmentation, resulting in low conversion rates and missed opportunities to connect patients with the specialist care they needed.
The Agentforce Solution
Cloud Science Labs (CSL) designed and delivered the Agentforce solution:
Data 360 unified patient records across all clinical and administrative systems, creating a real-time, 360-degree patient view. The marketing team used this unified data to launch 100 precisely segmented campaigns in just 4 months reaching patients with personalised messaging based on their health history, demographics, and engagement patterns. Agentforce and Tableau provide predictive insights to continuously optimise outreach and resource allocation.
Technology used: Data 360, Health Cloud, Marketing Cloud, Agentforce & Tableau.
The Result
100 marketing segments were launched in just 4 months a task that previously would have taken years.
Campaign conversion rates reached 60%, dramatically improving the health system's ability to connect patients with specialist care.
The platform now supports life-saving campaigns that identify and reach at-risk patient populations proactively.
Quick Answers
Can Agentforce work for a healthcare business? Yes. CSL deployed Data 360, Health Cloud, Marketing Cloud, Agentforce & Tableau for a major academic healthcare system, one of the nation's leading academic health systems.
What results can Agentforce realistically deliver? 100 marketing segments were launched in just 4 months a task that previously would have taken years.
Which Salesforce technologies does this solution use? Data 360, Health Cloud, Marketing Cloud, Agentforce & Tableau.
Ready to Do the Same?
If patients are slipping away during onboarding or support, Cloud Science Labs can help you achieve similar results with Agentforce. Book a free Agentforce assessment digital@cloudsciencelabs.com