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How CSL Used Agentforce to Convert More Inquiries Into Enrollments for an Online University
Cloud Science Labs elevated student engagement with Agentforce, Marketing Cloud, and Salesforce Platform for an online sustainability-focused university.
About The Project:
Cloud Science Labs deployed Agentforce, Marketing Cloud & Salesforce Platform for an online sustainability-focused university, a leading online sustainability-focused institution. The outcome Prospective students now receive personalised program recommendations and can register for information sessions within minutes of their first inquiry without waiting for an enrollment advisor. The university has significantly improved its inquiry-to-enrollment conversion rate and expanded its ability to engage prospective students around the clock.
Industry:
Education
Project:
Agentforce Powered Transformation for Education
About the Client:
An online sustainability-focused university, a leading online sustainability-focused institution.
The Challenge
An online sustainability-focused university, a leading online sustainability-focused institution, was struggling to convert prospective students at the inquiry stage. Students visiting the university's website had questions about programs, entry requirements, and enrollment processes but human enrollment advisors were the bottleneck, unable to respond to every inquiry quickly enough to maintain student interest and momentum through the enrollment funnel.
The Agentforce Solution
Cloud Science Labs (CSL) designed and delivered the Agentforce solution:
Agentforce was deployed on the client's website as a personalised enrollment agent engaging prospective students in conversation, gathering their interests and academic background, recommending the best-fit programs from the university's portfolio, and registering them for information sessions instantly without any human advisor involvement.
Technology used: Agentforce, Marketing Cloud & Salesforce Platform.
The Result
Prospective students now receive personalised program recommendations and can register for information sessions within minutes of their first inquiry without waiting for an enrollment advisor.
The university has significantly improved its inquiry-to-enrollment conversion rate and expanded its ability to engage prospective students around the clock.
Quick Answers
Can Agentforce work for a education business? Yes. CSL deployed Agentforce, Marketing Cloud & Salesforce Platform for an online sustainability-focused university, a leading online sustainability-focused institution.
What results can Agentforce realistically deliver? Prospective students now receive personalised program recommendations and can register for information sessions within minutes of their first inquiry without waiting for an enrollment advisor.
Which Salesforce technologies does this solution use? Agentforce, Marketing Cloud & Salesforce Platform.
Ready to Do the Same?
If inquiries are going unanswered and conversions are leaking, Cloud Science Labs can help you achieve similar results with Agentforce. Book a free Agentforce assessment digital@cloudsciencelabs.com